FORUM BRANDS

For this campaign, I will be featuring a Tide To Go Pen. My goal was to create photographs that elevate the value of the product by showing its key features in a style that is generally reserved for higher ticket items. To achieve this, I decided to go with pop art-style photographs. I used a yellow background to match the brand’s yellow secondary color and marry the product to its environment. The use of hard light gave the product the sharp edge animated feel that is so popular in advertising imagery these days. In addition, I created lifestyle photographs to show the product’s real-world use cases and create trust in the brand.

1. Instant Stain Remover

2. Small Enough To Go

3. No Spray, Mess Free , Felt Tip

Feature #1 Instant Stain Remover

• Lifestyle image 3/4 angle showing coffee stain being removed. Coffee pot and cup in the background.

• Creative product photograph. Pen floating above background, erasing stain from a fabric swatch. Use hard light to capture depth. Photograph on-brand yellow background.

Feature #2 Small Enough To Go

• Top down image of the product with a pencil to show the scale and its ability to be brought anywhere easily. Photographed on product yellow background.

• Lifestyle image of hand putting the product into the bag.

• Lifestyle image of the person putting product in pant’s pocket.

Feature #3 No Spray, Mess-Free, Felt Tip

• Ultra macro image of the felt tip of the product. Photographed on product yellow background.

Misc. Creative Assets

• Photograph product on white with hard shadow

• Photograph product on white with diffusion. Clip image and put on white background with no shadow and transparent background

• Photograph product on yellow background, standing upright with hard light and long shadow. The intent is to duplicate the product and create a repeating group product image.

• Photograph product on yellow background, laying on its side with hard light and long shadow. The intent is to duplicate the product and create a repeating group product image.

• Create a mini stop motion video of the cap of the product coming off and on in a repeating manner. Photographed on product yellow background. Top-down photograph.

• Yellow poster board for background / $5

• Pencil (free)

• Tshirt to cut up for stain removal images / $10

• Model booked through www.backstage.com to save on agency costs. 1 hour / $100

• Chemex Coffee Pot / $45

• White Coffee Cup / $5

• Basic Handbag / $30

EST. BUDGET / $195